E83: Embracing Change As a Brand with Jackie Bebenroth

On today’s episode of American gypC Podcast, we’re talking to Jackie Bebenroth about the importance of embracing change as a brand and business owner. Jackie draws from over two decades of experience in the marketing world to help visionary leaders in nutrition, fitness, and wellness improve customer acquisition and retention.

She’s developed a communication methodology called the Change Marketing Framework based on the idea that change is cyclical, not linear. When people embrace this idea, they’re empowered to enjoy quick wins and lessons learned (NOT perceived failures!) at every attempt for personal growth. With this understanding, marketers can better connect and cultivate relationships throughout the cycles of change.

At her agency, Muse Headquarters, she leads a team of strategists and creatives who are dialed into the needs of clients where behavior and lifestyle change is a prerequisite to success.

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